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Even if the high-end vehicles have lower margin, it could still be smarter to focus on the higher cost vehicles to the maximize revenue / profit if you are prod
by floxy 3y ago
Even if the high-end vehicles have lower margin, it could still be smarter to focus on the higher cost vehicles to the maximize revenue / profit if you are production constrained. (i.e. 30% of $40,000 = $12,000 vs, 50% of $20,000 = $10,000)
- acdha 3y agoOh, sure. It’s just in this case the ratios are reversed so I find it completely unsurprising that the makers and dealers are acting in their own financial interest. The average pickup is $60k so they’re probably making well over twice as much on each sale as well as locking in higher maintenance revenue.