Everything boils down to incentives. The idea that people are paid to grab attention is flawed. It has created a cyclone of everyone chasing what's hot while tr

Everything boils down to incentives. The idea that people are paid to grab attention is flawed. It has created a cyclone of everyone chasing what's hot while true creators, not the namesake, but people who actually create new stuff, are spun out to the farthest reaches. Like most things in life. The very best ideas and things are hidden. In someways that's good, but not if those people suffer in silence. If a great work is never read nor seen, is it great? Advertising, specifically adtech has destroyed the world. It perverted every media and medium. I watch with great anticipation of its impending reversal. We will find ourselves back at a contextual and demographic association sooner than most know.