Authenticity and commerce are awkward bedfellows. Just take a look at corporate communications where complete vacuity and obfuscation is the status-quo, way bef

Authenticity and commerce are awkward bedfellows. Just take a look at corporate communications where complete vacuity and obfuscation is the status-quo, way before social media. The main new thing is virality and actors trying to ride platform algorithms. This has led to a complex three-body system (producers-platform-consumers) the full degenerating dynamics of which we are only gradually discovering. There must be better ways but they are still to materialize. The fediverse is super cool but that's mostly because it has not yet attracted the crushing attention of commerce.