I was going to say the same thing. Low-quality content creators can get away with too many ads and subpar work because they don't rely on repeat business. It's

I was going to say the same thing. Low-quality content creators can get away with too many ads and subpar work because they don't rely on repeat business. It's like a tourist shop raising prices and selling fake merchandise because they know their customers are unlikely to come back. In contrast, creators who cultivate a loyal audience must consistently deliver value. This reflects the cooperation vs betrayal incentives analysed in game theory. Agents are more likely to be loyal to agents that can extract payback, and one-time interactions are free of consequences. Google is to blame for sending people on deep links, they won't form a long term relation with the website. Not advocating against Google, just observing this second order effect.