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Depending on the platform it can be other things too. View time, remaining on platform, etc.

• nullindividual 3y ago
  What [ad] platform pays on anything but clicks?
  • Kye 3y ago
    There's CPM (cost per mille [thousand]) and CPA (cost per action) too. Twitter has CPA ads: https://business.twitter.com/en/help/campaign-setup/create-a-followers-campaign.html https://business.twitter.com/en/help/campaign-setup/create-a... https://business.twitter.com/en/help/campaign-setup/create-an-engagements-campaign.html https://business.twitter.com/en/help/campaign-setup/create-a... https://business.twitter.com/en/help/campaign-setup/create-an-app-installs-campaign.html https://business.twitter.com/en/help/campaign-setup/create-a...
    • j45 3y ago
      Cost per conversion is another one too. Technically an action too. :)