4 ms·

Everyone is getting paid by the number of impressions - not the quality of them. With incentives like this..

• j45 3y ago
  Depending on the platform it can be other things too. View time, remaining on platform, etc.
  • nullindividual 3y ago
    What [ad] platform pays on anything but clicks?
    • Kye 3y ago
      There's CPM (cost per mille [thousand]) and CPA (cost per action) too. Twitter has CPA ads: https://business.twitter.com/en/help/campaign-setup/create-a-followers-campaign.html https://business.twitter.com/en/help/campaign-setup/create-a... https://business.twitter.com/en/help/campaign-setup/create-an-engagements-campaign.html https://business.twitter.com/en/help/campaign-setup/create-a... https://business.twitter.com/en/help/campaign-setup/create-an-app-installs-campaign.html https://business.twitter.com/en/help/campaign-setup/create-a...
      • j45 3y ago
        Cost per conversion is another one too. Technically an action too. :)