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That is, by definition, monthly active users and the same way that basically everywhere calculates it. And yes, one click a month is considered an active user.
by appplication 3y ago
That is, by definition, monthly active users and the same way that basically everywhere calculates it. And yes, one click a month is considered an active user.
You could compute more satisfying metrics like “how active is my average user” and that does tell a story. But MAU says a lot about a product’s reach even if it feels uncompellingly broad.
- meiraleal 3y ago> That is, by definition, monthly active users That might be, by definition, "MAU", a vanity metric used by corporate-brainwashed people working to pump profit through financial quarters. Not "monthly active users", which is a phrase that has a meaning by itself - people actively using a product. Doesn't matter what Meta product managers say or other people trying to get raises by raising pageviews and calling it "MAUs". Not coincidentally, Meta is having a hard time keeping their real active users on all their platforms. Throwing tantrums saying that this is the definition of MAU!1! won't save them.