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we all understood your comment and know what MAU is. You didn't understand that 100M users clicking on the threads button through Instagram once in a month isn'
by meiraleal 3y ago
we all understood your comment and know what MAU is. You didn't understand that 100M users clicking on the threads button through Instagram once in a month isn't active users. No pedantry needed.
- appplication 3y agoThat is, by definition, monthly active users and the same way that basically everywhere calculates it. And yes, one click a month is considered an active user. You could compute more satisfying metrics like “how active is my average user” and that does tell a story. But MAU says a lot about a product’s reach even if it feels uncompellingly broad.
- meiraleal 3y ago> That is, by definition, monthly active users That might be, by definition, "MAU", a vanity metric used by corporate-brainwashed people working to pump profit through financial quarters. Not "monthly active users", which is a phrase that has a meaning by itself - people actively using a product. Doesn't matter what Meta product managers say or other people trying to get raises by raising pageviews and calling it "MAUs". Not coincidentally, Meta is having a hard time keeping their real active users on all their platforms. Throwing tantrums saying that this is the definition of MAU!1! won't save them.