I agree, it seems the same to me. They have the allure of "we do it different" along with the promise of "we do it well". Unrelated, but a "costumer" makes cos

I agree, it seems the same to me. They have the allure of "we do it different" along with the promise of "we do it well". Unrelated, but a "costumer" makes costumes. I think you were looking for "customer".