3 ms·

I don't think you understand my comment, can you point out where you think I lack understanding?

• meiraleal 3y ago
  we all understood your comment and know what MAU is. You didn't understand that 100M users clicking on the threads button through Instagram once in a month isn't active users. No pedantry needed.
  • appplication 3y ago
    That is, by definition, monthly active users and the same way that basically everywhere calculates it. And yes, one click a month is considered an active user. You could compute more satisfying metrics like “how active is my average user” and that does tell a story. But MAU says a lot about a product’s reach even if it feels uncompellingly broad.
    • meiraleal 3y ago
      > That is, by definition, monthly active users That might be, by definition, "MAU", a vanity metric used by corporate-brainwashed people working to pump profit through financial quarters. Not "monthly active users", which is a phrase that has a meaning by itself - people actively using a product. Doesn't matter what Meta product managers say or other people trying to get raises by raising pageviews and calling it "MAUs". Not coincidentally, Meta is having a hard time keeping their real active users on all their platforms. Throwing tantrums saying that this is the definition of MAU!1! won't save them.