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Monthly active users (MAU) is a key performance indicator (KPI) used by social networking and other companies to count the number of unique users who have visit
by yellow_lead 3y ago
Monthly active users (MAU) is a key performance indicator (KPI) used by social networking and other companies to count the number of unique users who have visited a site within the past month [1].
There is no distinction of intention in this metric.
[1] https://www.investopedia.com/terms/m/monthly-active-user-mau.asp https://www.investopedia.com/terms/m/monthly-active-user-mau...
- cabirum 3y agoThe metric is broken
- 3c6bYDXLMj 3y agoAnd?
- throwaway2990 3y agoWhen you sign up you have to use Instagram. You then cannot delete you account without losing Instagram. So then Instagram gets thread notifications. Clicking on one becomes a visit and goes part of the MAU metric. Threads has no users.
- threeseed 3y agoIf you're seeing a thread notification that means a user has posted something. So by definition it has users. In fact quite a lot of them.
- throwaway2990 3y agoI have 6 followers and 30 notifications telling me I have 6 followers. It keeps notifying me I have 6 followers… it’s trying to get me to go look. So no notifications are not indications of people being active.
- meiraleal 3y agoYou need to be a little bit smarter than that if you wanna "fix" other people's comments. Understanding it is the bare minimum.
- yellow_lead 3y agoI don't think you understand my comment, can you point out where you think I lack understanding?
- meiraleal 3y agowe all understood your comment and know what MAU is. You didn't understand that 100M users clicking on the threads button through Instagram once in a month isn't active users. No pedantry needed.
- appplication 3y agoThat is, by definition, monthly active users and the same way that basically everywhere calculates it. And yes, one click a month is considered an active user. You could compute more satisfying metrics like “how active is my average user” and that does tell a story. But MAU says a lot about a product’s reach even if it feels uncompellingly broad.
- meiraleal 3y ago> That is, by definition, monthly active users That might be, by definition, "MAU", a vanity metric used by corporate-brainwashed people working to pump profit through financial quarters. Not "monthly active users", which is a phrase that has a meaning by itself - people actively using a product. Doesn't matter what Meta product managers say or other people trying to get raises by raising pageviews and calling it "MAUs". Not coincidentally, Meta is having a hard time keeping their real active users on all their platforms. Throwing tantrums saying that this is the definition of MAU!1! won't save them.
- xboxnolifes 3y agoMetric becomes target.