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Worth to note that is not just some obscure small company coming out of nowhere to capitalize from Apple. Masimo is a decades-old medical equipment company, wit
by rickdeckard 3y ago
Worth to note that is not just some obscure small company coming out of nowhere to capitalize from Apple. Masimo is a decades-old medical equipment company, with several developments and patents for non-invasive PPG.
Apple is obviously well-aware of their developments, and was in touch with them already in 2013, more than a year before the launch of the Apple Watch.
From the actual lawsuit filed by Masimo in 2020 [1]:
"In 2013, Apple contacted Masimo and asked to meet regarding a potential collaboration. Apple told Masimo that Apple would like to understand more about Masimo’s technology to potentially integrate that technology into Apple’s products. Apple and Masimo later entered into a confidentiality agreement, and Masimo’s management met with Apple. The meetings included confidential discussions of Masimo’s technology. After what seemed to Masimo to have been productive meetings, Apple quickly began trying to hire Masimo employees, including engineers and key management."
[1] https://fingfx.thomsonreuters.com/gfx/legaldocs/byvrlojrdve/IP%20APPLE%20MASIMO%20PATENTS%20masimocomplaint.pdf https://fingfx.thomsonreuters.com/gfx/legaldocs/byvrlojrdve/...
- FirmwareBurner 3y agoIt's called "brain rape" in Silicon Valley: https://www.youtube.com/watch?v=JlwwVuSUUfc https://www.youtube.com/watch?v=JlwwVuSUUfc
- 3c6bYDXLMj 3y agoJust goes to show that every company needs its own TJ Miller
- rickdeckard 3y agoFrom the complaint description it sounds more like attempted Acqui-hiring. After that meeting in 2013, Apple apparently hired away several key-members of Masimo with knowledge about their non-invasive biometric monitoring tech, including their "Chief Medical Officer and EVP for Medical Affairs", who already joined Apple in that same year...
- kgwgk 3y ago> it sounds more like attempted Acqui-hiring. Except for the missing “acqui” bit, maybe? https://en.wikipedia.org/wiki/Acqui-hiring https://en.wikipedia.org/wiki/Acqui-hiring
- rickdeckard 3y agoMore like a "hostile acqui-hire" maybe? They attempted to acquire a specific tech of Masimo by hiring the key resources instead of acquiring the company (or parts of it). I'd call it an "attempt" because in the end Apple needed the "acqui-hires" to build something that was left behind in Masimo and was already patented.
- kelipso 3y agoIt's not acqui-hiring without the acquisition. This is just poaching, breaking confidentiality agreements, and patent infringement.