Because Apple upsell the shit out of those chips with outrageous pricing on other hardware parts. In the PC world that cannot work since nobody would buy a mach

Because Apple upsell the shit out of those chips with outrageous pricing on other hardware parts. In the PC world that cannot work since nobody would buy a machine with such an uncompetitive price on configuration and that is if we pretend that Apple Silicon is actually competitive with the current x86 offerings. In some ways it is but in many other it is absolutely not. Qualcomm stuff won't sell well, not because it will be terrible but because unless it is priced extremely competitively nobody will care; because "battery life" is not a good enough argument that makes worth the hassle of dealing with a new architecture. There are so many cheap ways to extend the battery life of existing notebooks that it is a non-issue and complete Apple reality distortion field.