I feel platform companies like Apple, Google, Facebook and Microsoft don't really care about these services and only see them as a tool against their platform c

I feel platform companies like Apple, Google, Facebook and Microsoft don't really care about these services and only see them as a tool against their platform competitors. Here I see a lot of similarities with companies like Wallmart. Unless I really have to, I try to avoid using services directly controlled by platforms since they can without hesitation make changes that are bad for users but good for them. It will simply be harder to leave them and they know it.