We know every place possible where the online equivalent of car keys are found. Well, I don't, but there's this company called Google that seems to. Speaking

We know every place possible where the online equivalent of car keys are found. Well, I don't, but there's this company called Google that seems to. Speaking broadly, "search" has been, as he points out, a major paradigm in human intellectual activity long before and far outside the web. Library card catalogs existed for searching. Door-to-door salesmen are effectively searching for customers. Inventories, indexes, tables-of-contents, filing systems, maps, and written records of many forms exist to facilitate searches or to distill the results of searches. The word 'search' is a negative word. It fairly reeks of loss... I think this opening statement embodies the mistake in his whole attitude very succinctly. A system for searching - particularly a nearly effortless and instantaneous one like Google offers - gives users the freedom to lose things, to forget things, secure in the knowledge that we'll be able to find them again when we decide we need them. Your to-do list has 11 things on it; would you try to memorize it or would you write it down? Most people would rather write it down because it frees their minds to think about other things in the interim. But of course, looking at the list is fundamentally a search.