> engineering should pay the hard price to make user use easy, and privacy easy Last time I read Apple's privacy statement, which was about a year ago, it said

> engineering should pay the hard price to make user use easy, and privacy easy Last time I read Apple's privacy statement, which was about a year ago, it said essentially the same thing Google's does. Which is that both companies collect all of your data and use it internally as much as they want including for, among other things, advertising. The reason Apple has a perceived advantage in privacy (other than the fact that they've marketed it heavily) is that most consumers don't see them as an advertising company whereas Google clearly is. But they do have an advertising business, and one would expect it to get larger as they enter the search space. Apple collects an immense amount of data about its users, including broad categories of data on very private things like health, payments, location, and broad categories like "fraud prevention." If you're concerned about companies "collecting and profiling their (your) behavioral data exhaust in a way consumers don't understand," then I'm not sure it makes sense to buy Apple products, since they are very tight lipped with what they do with the enormous amounts of behavioral data exhaust they collect.