User friendliness is just one of many design aspects. It’s important but it doesn't define good design. Moreover, a big apprentice mark is trying to make things

User friendliness is just one of many design aspects. It’s important but it doesn't define good design. Moreover, a big apprentice mark is trying to make things easy to learn at the expense of usability. Engelbart said: "…if we were focused on making everything easy to learn, rather than easy to use, we would all be riding tricycles. The bicycle is harder to learn to ride, but much more powerful."