Often those are very considered designs employing what some call “dark patterns” to influence visitor behavior. You may favor a design that leaves room to proce

Often those are very considered designs employing what some call “dark patterns” to influence visitor behavior. You may favor a design that leaves room to process information in some logical order, but that desire is not shared by the designers who have optimized for sales. They have determined that a barrage of color, image, type face, even moving video will overstimulate your cognitive processes that operate your self control and direct you toward more impulsive and reactive behavior, closing more sales.