Right but that's not it with Apple. Things like multiple SIMs, microSD, headphone jacks --- early android phones even had micro-hdmi ports and removable batteri

Right but that's not it with Apple. Things like multiple SIMs, microSD, headphone jacks --- early android phones even had micro-hdmi ports and removable batteries. They also used to be a more convenient form-factor before Apple started trending towards phablets. It also took about a dozen years before they would not easily crack because Apple, and thus the rest of the industry, insisted on a design that looked more like a fashion accessory than something you use on a daily basis. Every move Apple did, basically the entire industry cloned. iPhones are readily available. If a consumer wanted it they'd get it. Instead of the much vaulted diversity or thousand flowers supposedly blooming, you just get different brands of the same decisions. This goes back to a Ries&Trout quote from the 90s: If your competitor is selling coca-cola, it's probably easier to start selling snapple than wannabe coca-cola. But that's not what tech does. Instead, a designated leader is deputized king bullshitter and all the other players chase it. It was anathema to progress when Microsoft occupied that space in the 90s and it's still that way today.