Twitter's free speech ideals are arbitrary at best. Asking Twitter to take action before this man will eventually be convinced is wrong, but portraying Twitter

Twitter's free speech ideals are arbitrary at best. Asking Twitter to take action before this man will eventually be convinced is wrong, but portraying Twitter as some kind of free speech activist when Musk will ban and block as he sees fit when people are mean to him is just wrong. From what I can tell this has very little to do with free speech in the first place, this is more about a company entering a business partnership with a man under investigation for sexual crimes and stalking. They're not asking Twitter to ban him, just to (re)consider their position on doing business with him. Twitter decides per account if they can or can't make money by tweeting, so their decision in this regard do reflect on the company. Brand having proven to be a conspiracy nutjob during COVID should be enough reason for any business not to to business with him, but Musk does seem to attract a certain crowd. I can't say I'm very surprised by Twitter's response other than the fact they responded in the first place; I thought Twitter fired their PR team during the mass exodus when Musk took over.