>> They are not an advertising company who doesn’t need to uniquely target you for a billion different ads. Yet. Apple is running out of multi-billion dollar

>> They are not an advertising company who doesn’t need to uniquely target you for a billion different ads. Yet. Apple is running out of multi-billion dollar product ideas. To play the devil's advocate, if google can earn hundreds of billions from ads, one can argue that Apple is leaving that money on the table for a pittance. It is not maximizing shareholder value. /s