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Apple could afford to put out the best repair tools in the industry, doing two things: 1/ deposition competitors with inferior repairability v performance scor
by mgdev 3y ago
Apple could afford to put out the best repair tools in the industry, doing two things:
1/ deposition competitors with inferior repairability v performance scores, ultimately leading to increased market share among the most discerning customers, who are also influencers for other non-expert buyers
2/ eventually create a thriving secondary market that reaches consumers who otherwise wouldn't consider buying Apple products, ultimately leading to increased market share among non-expert buyers and children (who grow up to be customers)