I do not know what would compel normal users, but clearly the point at which people change browsers is when they get a new machine. Get it to have good integrat

I do not know what would compel normal users, but clearly the point at which people change browsers is when they get a new machine. Get it to have good integration to get bookmarks off of one's Google account (there are APIs for that). Get it to have features that the techy people will want to use and deem it necessary to talk about them to their circle of non-techy friends. This is how I saw chrome take over - lots of techy people teaching their friends that chrome works better. My mom won't use anything but chrome unless I tell her otherwise, for instance. As far as features that techy people appreciate, it has no tab containers, and it probably has too much telemetry for my taste, so I won't be recommending Edge over Chrome to anyone, I'll staunchly defend the dwindling marketshare of Firefox. Also, marketing has got nothing to do with exploiting one dominant product to shove another down the users throat, that's just an evolution of a blind by-the-numbers guided marketing strategy that was A/B tested against all other solutions. Chrome didn't get to where it's at by doing this, they did so by doing actual marketing.