Lack of local support does make them a niche player, but everything starts from a niche and those who believe they don't start from a niche disperse their effor

Lack of local support does make them a niche player, but everything starts from a niche and those who believe they don't start from a niche disperse their efforts. So, with the hypothesis that Oxyde is smart, the question therefore is: what niche is Oxyde focusing on ?