Today the transliteration of names is standardised, yes. You can ask for a different transliteration on your passport if you really want, but there is one offic

Today the transliteration of names is standardised, yes. You can ask for a different transliteration on your passport if you really want, but there is one official (sadly lossy) conversion table used for everything government-related, from people's names to street names. Street names in particular can get silly when we have a street named after a foreigner whose name is spelled phonetically in Cyrillic, but then is transliterated back into Latin, e.g. various things named after James David Bourchier are re-latinised as "Dzhejms Baucher"; "Dzheyms Bautcher"; or "James Boucher". Technically the first one is "standard". At least the boulevard bearing his name is now "James Bourchier" in Google Maps. Maybe one of these days they'll also support our addresses properly...