Microsoft failed, miserably, at search. So search doesn't matter. Right? It is impossible to read this piece without getting coated with the dripping venom of

Microsoft failed, miserably, at search. So search doesn't matter. Right? It is impossible to read this piece without getting coated with the dripping venom of regret. It's hearing an adolescent tell you why they really, really didn't want something that they didn't get and now envy. What really gets me is this claim: "There's no more reason to expect search breakthroughs from Google than there is to expect electric car batteries to be made by Exxon." Yet Google has overwhelmingly been responsible for the breakthroughs that essentially reduce our usage of their own product. Google themselves are trying to reduce our use of search. Over the past year they've added semantic canonical answers for many questions. Years ago we really did have to go through pages of search. Now you seldom have to go past the first link, if you even need that. It's also a bit laughable that he mentions Siri, betraying the gross agenda of the piece. Siri is a basic text parser that, if it fails at that, does a web search. It isn't some semantic knowledge engine, and in many of the scenarios in their own commercial, does a bog standard web search, relying upon all of the old tactics to give an answer. If Siri is the revolution, someone is misunderstanding how it works. EDIT: 4 downvotes and not a single comment as to why. It is somewhat ridiculous how desperately so many on HN are to promote any vapid anti-Google screed, even when it comes from Microsoft of all places.