' Do Things That Don't Scale' is a good approach when you have very few customers, but you have to start investing time in stopping it once you reach a large nu

' Do Things That Don't Scale' is a good approach when you have very few customers, but you have to start investing time in stopping it once you reach a large number. What is manageable when you've got 5 employees and 1 customer isn't manageable when you've got 10 employees and 10 customers, because that support load is inevitably becoming more and more of each person's day.