Apple has no hype machine. The machine is created and operated by media, pundits and so-called experts and analysts. This probably helps Apple more than hurts,

Apple has no hype machine. The machine is created and operated by media, pundits and so-called experts and analysts. This probably helps Apple more than hurts, but the company gets some bad press just because someone dreamt up what will Cupertino release and then feel cheated when cancer-curing-iPhone-GazillionS does not show up. And you are right about refinements. There is a nice piece just about that: http://tidbits.com/article/12856 http://tidbits.com/article/12856