I actually think part of the problem with Wave was too much marketing. There was a TON of fanfare in the tech world when that was released. I think the main pr

I actually think part of the problem with Wave was too much marketing. There was a TON of fanfare in the tech world when that was released. I think the main problem with Wave was a crappy product. The tech was amazing and the interface was cool, but the product was buggy and unresponsive at times. It was a geek's dream though. They tried to release a full product with the full power of the Google brand behind it when they should've spun it off into a side project and introduced each feature in an iterative way until it gained enough traction. That's the whole point of treating each department as a startup: develop your product alongside your customers one MVP at a time. Even Apple does this, they could just take bigger leaps because whatever people say about him, Jobs was a fucking genius when it came to designing technology.