I think there's a way around this. For example, YouTube has remained a relatively separate brand from Google so I think things they do wouldn't reflect back on

I think there's a way around this. For example, YouTube has remained a relatively separate brand from Google so I think things they do wouldn't reflect back on Google as much. One company I think is really good at this is Amazon. IMDB, dpreview, Audible, Zappos, Woot, and Endless all have maintained their brand fidelity while also benefitting tremendously from Amazon's technology and assets. Even negative press for Amazon's Web Services doesn't really impact the Amazon brand in most consumers eyes, which is pretty amazing in my opinion.