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> If I had a huge company, I would probably try to operate the departments like little startups. I think that was the case with a project like Wave, which IMHO
by timrichard 15y ago
> If I had a huge company, I would probably try to operate the departments like little startups.
I think that was the case with a project like Wave, which IMHO could certainly have done with a little love from Google Marketing/PR as the concept needed to be sold to organisations.
- ollerac 15y agoI actually think part of the problem with Wave was too much marketing. There was a TON of fanfare in the tech world when that was released. I think the main problem with Wave was a crappy product. The tech was amazing and the interface was cool, but the product was buggy and unresponsive at times. It was a geek's dream though. They tried to release a full product with the full power of the Google brand behind it when they should've spun it off into a side project and introduced each feature in an iterative way until it gained enough traction. That's the whole point of treating each department as a startup: develop your product alongside your customers one MVP at a time. Even Apple does this, they could just take bigger leaps because whatever people say about him, Jobs was a fucking genius when it came to designing technology.