The ad density has gone up enormously. They introduced a "suggested for you" feature so they could sparse your friends posts and increase the ad quantity betwee

The ad density has gone up enormously. They introduced a "suggested for you" feature so they could sparse your friends posts and increase the ad quantity between them without it being perceived as such since they occupy the interstitial slots with viral content. That's why it can't be "disabled" - it's not about keeping you on the platform, it's about subtly increasing ad density between the content you actually want to see in the same way local news uses teasers to string the audience along. Whether this strategy is a level of abusive that leads to atrophy or is sustainable is yet to be determined.