> "...using this sort of data is increasingly routine for local authorities and others. To the extent that O2 even has a brand name for this line of its busines

> "...using this sort of data is increasingly routine for local authorities and others. To the extent that O2 even has a brand name for this line of its business – “O2 Motion”." Oh, that's nice. How lovely that by being an O2 customer I'm able to contribute in so many different ways as a cash cow profit-making machine. I'm sure they'll be sending me my cut of the extra profits any day now, perhaps as a discount off my bill? What's that? They're increasing prices above inflation year-on-year? Well, I am shocked! Not to worry - I'll show them! I'll just switch to one of their competitors! The free market in action! What's that? Their competitors are all doing the same things? And many of their competitors actually use O2's network infrastructure? Well, guess I'm fucked.