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> ad impressions delivered across our Family of Apps increased by 31% year-over-year and the average price per ad decreased by 6% year-over-year. How the hell
by HDThoreaun 3y ago
> ad impressions delivered across our Family of
Apps increased by 31% year-over-year and the average price per ad decreased by 6% year-over-year.
How the hell do they keep pumping their impression numbers like this? Seriously I have stark memories of seeing these 20%+ numbers on last years earnings and thinking it was a big problem since there's no way it's sustainable at their size but here we go again.
- kristopolous 3y agoThe ad density has gone up enormously. They introduced a "suggested for you" feature so they could sparse your friends posts and increase the ad quantity between them without it being perceived as such since they occupy the interstitial slots with viral content. That's why it can't be "disabled" - it's not about keeping you on the platform, it's about subtly increasing ad density between the content you actually want to see in the same way local news uses teasers to string the audience along. Whether this strategy is a level of abusive that leads to atrophy or is sustainable is yet to be determined.
- ChatGTP 3y agoSeriously, we're living in a comedy TV show simulation. "ad density".