I think it's a bit nutty that folks always use Dropbox as the example of "cost savings by doing it yourself". I mean, Dropbox itself is essentially a provider

I think it's a bit nutty that folks always use Dropbox as the example of "cost savings by doing it yourself". I mean, Dropbox itself is essentially a provider of cloud storage. It seems like owning their own data centers was obvious from the beginning: Use AWS initially to scale, but given the size of Dropbox it obviously doesn't make sense to have another middleman in the mix. I just point this out because Dropbox is so unlike your average enterprise user of the cloud. I'd like to see some better examples than Dropbox of enterprises saving more (or innovating as quickly) by going on their own.