If money is involved there's a whole host of betting regulation out there not least surrounding your target market (kids?). But there's also some big players i

If money is involved there's a whole host of betting regulation out there not least surrounding your target market (kids?). But there's also some big players in that market too Betfair have pretty much cornered the adult market for peer-to-peer betting. If money is not involved, where's the incentive to bet?