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Lower the barriers to entry. Simplify the survey, make it fun and engaging to enter, take feedback in a place where people have nothing better to do. Unfortuna
by Tzunamitom 15y ago
Lower the barriers to entry. Simplify the survey, make it fun and engaging to enter, take feedback in a place where people have nothing better to do.
Unfortunately SurveyMonkey isn't best suited to gathering consumer feedback. The best examples I've seen have been Innocent Smoothies (throw your empty bottles in one trash can or the other to give your "response"), and the taxis here in Dubai, which have a 5 question electronic survey on the back of the drivers' seats. Go for the win and put the survey in a public urinal and have people "respond" by peeing in one direction or another.
- sparknlaunch 15y agoThanks. Some good ideas. In terms of gathering feedback online - is survey monkey completely ineffective? Maybe a simple yes/no via twitter? However this lacks the detail. Has anyone had success with online surveys. What incentive did you use?
- skrish 15y agoI agree with parent that you should showcase your survey where people have nothing better to do. Couldn't find a better place than FB to find people in that mood. ;-) In my experience posting survey links in facebook groups has brought out better response. And I am talking about formal surveys in targeted groups like open coffee club, location specific geeks group etc., in our context.
- sparknlaunch12 15y agoThanks for the suggestions. I will try this approach and see what happens.