6 ms·

Question - How do you get people to complete a market research survey?

2 points by sparknlaunch 15y ago

We are currently gathering feedback on our business idea. We have created a short survey on Survey Monkey. How do we find people willing to complete the survey? http://www.surveymonkey.com/s/753VK7N

Tzunamitom 15y ago
Lower the barriers to entry. Simplify the survey, make it fun and engaging to enter, take feedback in a place where people have nothing better to do. Unfortunately SurveyMonkey isn't best suited to gathering consumer feedback. The best examples I've seen have been Innocent Smoothies (throw your empty bottles in one trash can or the other to give your "response"), and the taxis here in Dubai, which have a 5 question electronic survey on the back of the drivers' seats. Go for the win and put the survey in a public urinal and have people "respond" by peeing in one direction or another.
- sparknlaunch 15y ago
  Thanks. Some good ideas. In terms of gathering feedback online - is survey monkey completely ineffective? Maybe a simple yes/no via twitter? However this lacks the detail. Has anyone had success with online surveys. What incentive did you use?
  - skrish 15y ago
    I agree with parent that you should showcase your survey where people have nothing better to do. Couldn't find a better place than FB to find people in that mood. ;-) In my experience posting survey links in facebook groups has brought out better response. And I am talking about formal surveys in targeted groups like open coffee club, location specific geeks group etc., in our context.
    - sparknlaunch12 15y ago
      Thanks for the suggestions. I will try this approach and see what happens.
ArekDymalski 15y ago
The question will depend on the project development phase you are currently in. I assume that you're on the real beginning - verifying the assumptions about the customer's problem, right? So, you need to identify the actual target group, provide them some more information about the problem you're aiming to solve and ask about details of the problem - not the solution (as some of the questions in you survey are). So, people who have this problem will provide you with info without any inncentives. Those who don't feel any problem - will quit but that's ok coz they're not your target group. So the challenge is not to get lots of data, but data from small, but accurate sample. You can check how we used this approach on http://www.nanokoan.com http://www.nanokoan.com If you're the leader of the project don't hesitate to fill the survey - you're our target group :)
- sparknlaunch 15y ago
  Thanks. Some good suggestions. We are in the early stages of product design. We have assumptions of the product however are looking to test this with potential customers. Could we rework our survey and go out to who we believe are our target market? Or do we need to go a further step and just present the problem to anyone for initial validation?
  - ArekDymalski 15y ago
    I believe that starting with testing of the assumptions about the problem is beneficial. You can check: how many people have it, how painful it is for them, what is the actual nature of the problem? Especially the last question might be very inspiring and lead you to the new features. You can check these assumptions both online with a survey as well as by talking to some friends/colleagues to get more in-depth info. And naturally in the meantime you can build the mockup/MVP of solution and then test it again. This 2nd test should provide more valuable results (when compared to your current survey) because people will already see how your product will look like and work. Now they have to imagine it and the results might be misleading.
    - sparknlaunch 15y ago

2 points by sparknlaunch 15y ago

We are currently gathering feedback on our business idea. We have created a short survey on Survey Monkey. How do we find people willing to complete the survey? http://www.surveymonkey.com/s/753VK7N

Tzunamitom 15y ago

Lower the barriers to entry. Simplify the survey, make it fun and engaging to enter, take feedback in a place where people have nothing better to do. Unfortunately SurveyMonkey isn't best suited to gathering consumer feedback. The best examples I've seen have been Innocent Smoothies (throw your empty bottles in one trash can or the other to give your "response"), and the taxis here in Dubai, which have a 5 question electronic survey on the back of the drivers' seats. Go for the win and put the survey in a public urinal and have people "respond" by peeing in one direction or another.

sparknlaunch 15y ago
Thanks. Some good ideas. In terms of gathering feedback online - is survey monkey completely ineffective? Maybe a simple yes/no via twitter? However this lacks the detail. Has anyone had success with online surveys. What incentive did you use?
- skrish 15y ago
  I agree with parent that you should showcase your survey where people have nothing better to do. Couldn't find a better place than FB to find people in that mood. ;-) In my experience posting survey links in facebook groups has brought out better response. And I am talking about formal surveys in targeted groups like open coffee club, location specific geeks group etc., in our context.
  - sparknlaunch12 15y ago
    Thanks for the suggestions. I will try this approach and see what happens.

ArekDymalski 15y ago

The question will depend on the project development phase you are currently in. I assume that you're on the real beginning - verifying the assumptions about the customer's problem, right? So, you need to identify the actual target group, provide them some more information about the problem you're aiming to solve and ask about details of the problem - not the solution (as some of the questions in you survey are). So, people who have this problem will provide you with info without any inncentives. Those who don't feel any problem - will quit but that's ok coz they're not your target group. So the challenge is not to get lots of data, but data from small, but accurate sample. You can check how we used this approach on http://www.nanokoan.com http://www.nanokoan.com If you're the leader of the project don't hesitate to fill the survey - you're our target group :)

sparknlaunch 15y ago
Thanks. Some good suggestions. We are in the early stages of product design. We have assumptions of the product however are looking to test this with potential customers. Could we rework our survey and go out to who we believe are our target market? Or do we need to go a further step and just present the problem to anyone for initial validation?
- ArekDymalski 15y ago
  I believe that starting with testing of the assumptions about the problem is beneficial. You can check: how many people have it, how painful it is for them, what is the actual nature of the problem? Especially the last question might be very inspiring and lead you to the new features. You can check these assumptions both online with a survey as well as by talking to some friends/colleagues to get more in-depth info. And naturally in the meantime you can build the mockup/MVP of solution and then test it again. This 2nd test should provide more valuable results (when compared to your current survey) because people will already see how your product will look like and work. Now they have to imagine it and the results might be misleading.
  - sparknlaunch 15y ago