Sorry for late response - holiday weekend. I'm trying to setup the company very loosely to attract entrepreneurial developers. We have plain-english contracts

Sorry for late response - holiday weekend. I'm trying to setup the company very loosely to attract entrepreneurial developers. We have plain-english contracts in Google Docs that we jointly edit until we're both satisfied. Since I've been responsible for all of our current product ideas, I'm entitled to a majority of the profit (usually 60%) but it's negotiated on a per-project basis. For example, one of our app's has a "web service" integrated into it hoping we can monetize on ads on backside traffic. Per $1 we decrease that products price, he gets an additional 10% of the ad revenue on said website. That said, I think you need to handle each product and developer on a case-by-case basis. As long as the developer adequately stands behind the product with support and feature-add, then they get to keep their share. If they are not interested in supporting, adding features, or localizing the app for other countries -- then their profit decreases ~20% per additional developer required. I also extend each developer the ability to publish through our company account on their own terms if they have an idea. Whether or not our company directly promotes their product(s) is up to me (and them). Feel free to contact me if you have any additional questions.