A technological reason might be that it is quite handy to have a place with similar demographics but a small user base to test stuff. For example, they might u

A technological reason might be that it is quite handy to have a place with similar demographics but a small user base to test stuff. For example, they might use it to see how easy/hard it is to implement country-specific rulesets. When I worked for a national insurer, Tasmania got all the new stuff first so we could see what broke and what didn't.