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On the other hand, YouTube ads revenue increased from 7,340 million to 7,665 million in respectively the quarters ended June 30 2022 and June 30 2023. That is
by huijzer 3y ago
On the other hand, YouTube ads revenue increased from 7,340 million to 7,665 million in respectively the quarters ended June 30 2022 and June 30 2023.
That is a revenue increase of only about 4% even though they have added way more than 4% of ads in the last year! So maybe on paper it still looks great, but advertisers are definitely spending less.
EDIT: Might also explain why they are obsessed with adblockers now on YouTube. Numbers have to go up in the next quarter again. I wonder whether accepting that the party is over might be a better long term strategy.
- gniv 3y agoWhy use the June numbers? In the September quarter the yoy growth was 12%. There was definitely a relative slowdown as the world opened up after the pandemic. The comparisons from now on will be more relevant to the long-term growth prospects.
- huijzer 3y agoOh. Because I’m and idiot it seems! I have been looking at the wrong quarter. Thanks for telling me.