because it's often the case that people don't know its homeopathic. I consider myself pretty smart but fell for Zicam marketing for quite a while. It matters be

because it's often the case that people don't know its homeopathic. I consider myself pretty smart but fell for Zicam marketing for quite a while. It matters because it can prevent people from seeking effective treatment, especially when they are placed on the same shelf as things that are vetted by the FDA.