Ehhh... Frequent, accessible public transit is the main point. Anything else is more of an excuse, honestly. Nothing puts people off more than the bus being 15

Ehhh... Frequent, accessible public transit is the main point. Anything else is more of an excuse, honestly. Nothing puts people off more than the bus being 15 minutes late on a half-hourly schedule. 5, or even 10 minute frequencies are required to get the level of service you need for people to reliably use public transit in a "turn up and go" manner.