> the requests that you do handle often convert to free advertising This cuts both ways. If you have a well-oiled customer service team working in public, grea

> the requests that you do handle often convert to free advertising This cuts both ways. If you have a well-oiled customer service team working in public, great! But if something major goes wrong one day and you have 3 million people @ing you with no easy way to identify their account in your system and suddenly your hashtag starts trending... that's free advertising too.