Does it matter if they never tow anything? People want to be ABLE to tow something. Every truck commercial features giant trails or a loader dumping rocks into

Does it matter if they never tow anything? People want to be ABLE to tow something. Every truck commercial features giant trails or a loader dumping rocks into the bed. Probably <10% of pick up trucks owners ever do this, but people still like the image of having a truck than can do this.