> There isn't enough differentiation between their models anymore (largely because they have so many) Yeah! They should return to Jobs' simple matrix approach

> There isn't enough differentiation between their models anymore (largely because they have so many) Yeah! They should return to Jobs' simple matrix approach (when, admittedly, he didn't have much of an alternative): { watch, phone, ipad, laptop, desktop} x { "classic" (SE), Mini, Air, Pro, Studio/Ultra }. Not every column needs to be filled in (e.g. don't need a watch mini or pro)