This is a great read. While I'm not 100% sure the method (looking time) is the best, I love how the results are consistent across many experiments. Ofc, the key

This is a great read. While I'm not 100% sure the method (looking time) is the best, I love how the results are consistent across many experiments. Ofc, the key take away is that it doesn't really matter because personal experiences take over the inherent human "hard wiring".