FWIW I paid for (and even gifted) no-ads because I don't like ads but enjoy Tumblr and I'm fine with the folks who blaze as long they don't get my data. I perce

FWIW I paid for (and even gifted) no-ads because I don't like ads but enjoy Tumblr and I'm fine with the folks who blaze as long they don't get my data. I perceived Blue as a simple gimmick, no use for that. I wonder how much overlap there is between blue and no-ads... but anyway, people should slowly get used to pay again for services important to them, like we had once the shareware model.