> McKinsey argues that the objective of productivity measures is to incentivize developers to code more. This diminishes the idea that developers are creative w

> McKinsey argues that the objective of productivity measures is to incentivize developers to code more. This diminishes the idea that developers are creative workers. As for the last sentence, they buried the lede. And let's not forget, the incentive for McKinsey is to develop a product they can sell. How good that product is and it's "unintended consequences" are a distance second. McKinsey needs something billable, something upper management and leadership will buy into. Rarely is that the soft metrics. Many of us know what lack of appreciation for the soft metrics feels like as an employee. (Hint: it sucks.)