There are a few different things all combining to create 100K+ trucks 1) Many people just like driving a truck as their vehicle. Many of those people are wealt

There are a few different things all combining to create 100K+ trucks 1) Many people just like driving a truck as their vehicle. Many of those people are wealthy enough to drive 100k+ vehicles. They like a truck, they just want one with a fancy interior. 2) High value trucks are extremely profitable for OEMs. The margins are huge since the engineering and tooling is amortized across a ton of lower cost and fleet trucks, so there is big incentive to have the best luxury truck as it's a license to print money 3) Tax incentives for 6000+lb vehicles that were intended for truly commercial vehicles. Didn't envision Escalades and luxury trucks being used by regular people and not for hauling goods. 4) Buying vehicles based on monthly cost rather than total. 7-8 year loans keep the monthly cost on huge value trucks pretty reasonable